The world's first live
virtual reality birth.

 

In a remarkable demonstration of the power of technology to connect people like never before, we used VR to bring a family together for one of the most important days of their lives - the birth of a child.

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We needed to launch Samsung’s cutting edge Gear VR headset in a way that everyday people could relate to. So we centred our campaign around a live event that spoke to an issue affecting thousands of Australians: being unable to attend a life-changing moment because of distance.

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After a global search, we found Jace and Alison, a couple about to have their third child, yet separated by over 4,000kms. Having to work to pay for his growing family, Jace had resigned himself to missing the birth, but with Samsung Gear VR, we let him and Alison experience the birth together. It amassed over 15 million views globally (65% of which were organic), over $10 million in earned media, 17.6 million social media impressions and was viewed in over 150 countries.