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Yeah, it's not you
(this time) Mum

 

Steggles easy to prepare products have been getting time-poor parents out of dinner time trouble for over 100 years, but in classic Aussie style - they've never been one to make a song and dance about it… until now.

Steggles. The Unsung Hero of Aussie Families
Credits
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Agency: M&C Saatchi Sydney   

Client: Baiada  
Chief Creative Officer: Cam Blackley

Creative Director: Sharon Edmondston
Creative Team: Jason Leigh & Melissa Hawkett

Director: Matt Devine
Photographer: Chris Budgeon

Sound: We Love Jam

Composer: Hylton Mowday

Talent: Mark Bonanno

For this campaign we wanted to revive the jingle and marry the nostalgia of the medium with the nostalgia of Steggles. We also wanted to update it into a 2021 jingle. One with it's tongue very firmly in cheek, so we enlisted the comedic talents of Matt Devine and Marc Bonanno (Aunty Donna) to get us to hit our tonal sweet spot.

The campaign has been rolled out as a 60", 30" and many versions of 15" TVC's along with digital and static OOH and social.  

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