We re-booted the classic 'Woolworths the fresh food people' Leo Burnett campaign.

Featuring a new jingle, the campaign highlights Woolworths' dedication to fresh food and their team's camaraderie. From the butcher proudly displaying cuts to bakers pulling trays from ovens and staff offering samples, it captures their passion for quality and customer satisfaction.

In collaboration, we brought this vision to life with beloved Australian musician Nathan Cavelleri, creating a soundtrack that resonates with Woolworths' commitment to fresh and friendly service.