Takumi craftsmanship meets exhilarating performance in this series of dramatic art films for Lexus.

We crafted a unique ‘Lexus space’, akin to 'the white room' in the Matrix, to showcase Lexus' core pillars: Brave design, Imaginative tech, Takumi craft, and exhilarating performance. In this Japanese-inspired environment, we curated installation pieces that authentically represented each pillar. Collaborating with directors Carl Rinsch and Anthony Leonardi III, we meticulously crafted narratives that deconstructed every detail of four key Lexus models. These films were complemented by core static visuals for print, OOH, and retail, establishing Lexus as a luxury vehicle on par with European counterparts in the Australian market.