The Lexus LC500 is a car like no other, so it deserved an automotive review like no other.

 

The Lexus LC500, a car like no other, deserved an automotive review to match its uniqueness.

 

To launch it in Australia, we partnered with acclaimed author James Patterson to craft an unparalleled automotive review.

 

Patterson, renowned globally with over 325 million books sold, brought his distinct voice to the campaign, which integrated large format OOH, TVCs, social films, and a comprehensive review in GQ magazine using existing international footage and commissioning a road-test with Mr Patterson from his home in Florida.