Moccona The Chase (2017) & The Melody (2018)

Credits

Agency: M&C Saatchi Sydney

Client: Douwe-Egberts (Moccona)

CCO: Andy DiLallo

CDs: Misha McDonald & Sharon Edmondston

Director: Pat Fileti

For Lovers of Coffee.

Moccona has a heritage of romance in their storylines and this tale is no different. Set in the magical city of Lisbon, our hero chases our heroine through the city to deliver her a jar of coffee that she thought she would have to do without.

With a new kind of Moccona comes a new kind of love story.

In this iteration of the Moccona story, we introduce the new variant 'Moccona Barista Reserve' with a more modern heroine. She's a woman on her own journey, an artist in her own right and an independent spirit who reflects on her romantic encounters for artistic inspiration.

All Moccona campaigns were fully integrated with a heavily skewed retail strategy and bespoke executions for multiple touchpoints on the path to purchase.

Credits

Agency: M&C Saatchi Sydney

Client: Douwe-Egberts (Moccona)

CCO: Cam Blackley

Creative Director: Sharon Edmondston

Creatives: Guy Futcher, Alice Schofield, Lauren Ami McDonald

Director: Shelly Lauman