How we created a social movement with one Maccas straw and a piece of cardboard

 

It happens annually, McDonald's Monopoly – their most successful promotion year on year. We knew it was already popular, but we wanted to bring something new… a fresh kind of memorable fun that was going to come to life on social media.

 

All it took was a fun prop that proved irresistible to Instagrammers of all ages, cost virtually nothing and was able to be rolled out in any McDonald's restaurant with virtually no footprint. The Moe-nopoly moustache was a simple cardboard design that slipped easily on a Macca's straw.  

 

We quickly saw posts appearing on Facebook from highly engaged people. They were being creative, sharing their photos and proudly rocked their moustache to become their own version of the Monopoly Man. People who loved taking selfie's loved it! 

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There was another side to the mo's too – if peopled shared their Monopoly wins (and instant wins)  with #monopolyatmaccas# on Facebook, their image was included in the mosaic of Maccas Moe-nopoly. These posts gained even more shares and comments for the Monopoly promotion, making it a massive success for a minimal buck.