Shed some light on Census night

To help achieve accurate, high quality Census data, the ABS implemented an integrated public awareness and behavioural change campaign, comprising an extensive range of above and below the line activities. The campaign aimed to increase awareness and understanding of the value of the Census to individuals, communities and the nation, and drive behaviour change from passive to active participation. 

The 2011 campaign supported enumeration in the field by comprehensively targeting the general population through a range of activities and channels. It also proactively addressed attitudinal differences, concerns and barriers that contribute to a lack of awareness and non-completion among special audience segments, by heavily targeting young people, people from a Culturally and Linguistically Diverse (CALD) background, Indigenous Australian population groups, and those who are socially and geographically isolated.