SHARON EDMONDSTON
Optus becomes entertainment
Get 'whatever the Yes you want'.
Optus has always been known as the brand who says 'YES" and with their launch of their entertainment platform 'YesTV by Fetch' we told Australia that Optus now could give you 'Whatever the YES you want'. So we teamed up with Resolution to create something fresh. We wanted illustrations and imagery that not only matched the new Optus branding, but stood out from the crowd. The team had plenty of fun coming up with playful ways to incorporate dynamic animation inspired by the featured shows, with a world of entertainment. See all the videos by clicking on the links below.



Credits
Agency: M&C Saatchi Sydney
Client: Optus
Chief Creative Officer: Andy DiLallo
Creative Directors: Sharon Edmondston & Misha McDonald
Creative Team: Vanessa Robinson & Lauren Ami McDonald
Motion Design: Resolution Design
Brand design: RE