Credits

 

Agency: Junior   

Client: QAHC   

Photographer: Skeet Booth 

Creative Director: Steve Minon 
Art Director: Sharon Edmondston 

Writer: Misha McDonald 

Junior Art Director: Simon Hipgrave

Rip & Roll

 

The condom reinforcement campaign aimed at gay men was based on simple, clear, sexy images. Our primary objective to reduce the spread of HIV and we did this by normalising condom use in the community. The result was a campaign of real-world role models increasing discussion of safe sex and with media specifically targeted to reached gay men where we knew they were going to be. We created the first phase of this campaign and it has ripped and rolled on for another three phases. It was hugely controversial and incredibly effective. Check out some client analysis on the link below.