BWS World's Biggest Beer Run

How a washed up Home & Away star and a super keen BWS staff member turned BWS into a destination for craft beer.

Young Aussies love craft beer but didn’t see BWS as a go-to spot. We had to show them that BWS isn’t just a big bottle shop, but one that’s big on craft beer.

We surveyed the nation via targeted Instagram polls to find out what they wanted. Then we went on The World’s Biggest Beer Run to track down their requests, turning the journey into a content series on Pedestrian.TV. Episodes showcased innovative breweries, and viewers could win the rarest 6-pack on the planet through native articles, bite-sized content, and in-store displays. On the day of the drop, stores featured handmade signage highlighting the beer’s origins.

Crafted from recycled wood, the numbered crates offered an unboxing experience for craft beer fans. The hype led thousands to queue for hours around the country for a chance to get their hands on one of the rarest 6-packs on earth.