The final quarter of 2025 saw a new leader emerge as the nation’s most unforgettable ad. Testament to the power of consistency, Australian Retirement Trust’s long running ‘Awaken Your Super’ campaign displaced Telstra’s whistling walker as Australia’s stickiest creative.

Imagine an Aussie town where no one ever kicked a ball, swung a bat or cheered from the sidelines. 'Town Without Sport' brings that idea to life through a vision that feels both unmistakably Australian and strangely un-Australian at the same time.

Despite being launched all the way back in April 2024, ARTs Blue Monster shows no sign of slowing down - with people still strongly recalling the campaign some 18 months later. 
 

The acclaimed creatives will make their debut as leaders helping to guide the next wave of creative talent. Sharon Edmondston, group creative director, M&C Saatchi Group AUNZ, and Scott Dettrick, creative director, The Monkeys, Part of Accenture Song. take on the joint role of national and NSW School co-heads, the main leads on the AWARD School 2024.

 This year (for International Women's Day) we wanted to create an unmissable moment for our team, so we’ve made sure that wherever you look, our campaign is front and centre.

Global creative company M&C Saatchi Group and London’s iconic Saatchi Gallery have launched a new annual international art initiative – the Art for Change Prize. Meet the three creative powerhouses judging entries in Australia

The One Club for Creativity has announced 43 top creatives from APAC who will serve as judges for The One Show 2022, which include nine from Australia

Breathing new life into

existing short films

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Storage: shortlisted into the top 3.

Each month, Campaign Brief invites a group of creatives to choose one standout piece of Australian work made outside their agency - a space to celebrate fresh thinking, craft and homegrown creativity pushing the industry forward.
 

The ANDYS has chosen its 2026 PACIFIC Regional Jury, the creative leaders who will assess the boldest, brightest and most original ideas from Australia, New Zealand and the Pacific Islands.
 

The General Store has nicked M&C Saatchi's Sharon Edmondston to serve as its ECD. Edmondston brings with her an impressive track record of award-winning work and leadership in the creative industry.
 

Esteemed conservationists and marine scientists Dr Dean Miller and Dr John (Charlie) Vernon will unpack their critical work and explain how this living biobank is helping preserve this essential life form. They will be joined by award-winning creative director Sharon Edmondston, M&C Saatchi Group who has been integral to raising awareness of the project.

Cam Blackley, chief creative officer at M&C Saatchi AUNZ, said: "Shaz is an outstanding and much-loved leader who truly embodies all that a Group CD is.

Sharon Edmondston on Why You Should Keep the Promises You Make. M&C Saatchi Sydney creative director on why a healthy culture is critical and why being human matters.

BWS and M&C Saatchi Sydney celebrate Mardi Gras with store makeovers and drag queen deliveries

A program to help normalise conversations and de-stigmatise periods while educating managers on how to sensitively manage conversations on the topic.

Rebel's long-running platform "Sport Is Calling" has taken a bold and emotional new turn under the creative leadership of Sharon Edmondston, Executive Creative Director at The General Store. 
 

Each session is mapped to the key stages of a creative project and is taught by some of the industry's most respected leaders.

One of Australia’s largest super funds Australian Retirement Trust (ART) is on a mission to help Australians realise the monstrous potential of their superannuation in its latest campaign created and amplified by M&C Saatchi and Bohemia.

The key to securing the future of the Great Barrier Reef's coral species may be found in a dedicated "coral ark", a collection of living coral species being gathered and studied by independent not-for-profit organisation the Great Barrier Reef Legacy. In June, the organisation launched a new brand via ad agency M&C Saatchi.

An industry push for a bigger role for Australian artists in advertising is behind a new ARIA award recognising the best use of local music in ads and campaigns.

NYF's global Grand Jury is comprised of ground-breaking industry creatives from over 56 countries. They will use their keen eyes to review entries and play a pivotal role in selecting the World's Best Advertising.

Best Retail Content Marketing Strategy or Campaign. M&C Saatchi, Dentsu Aegis Network Sydney - Carat, Frank PR, Pedestrian TV: BWS WORLD'S BIGGEST BEER RUN