A powerful partnership of telco giants results in one of Optus' largest campaigns in 4 years.

Coinciding with the Samsung S24 launch, Google capitalized on the opportunity to highlight its digital ecosystem and utility.

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The campaign, tailored for Optus as a challenger platform, featured a contemporary aesthetic with a vibrant, authentic cast and a dynamic soundtrack by Genesis Owusu. Its modular format included self-contained 30-second spots with different hero casts and a series of focused 15-second features, all optimized for digital platforms.

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Complementing the film component, the campaign extended to retail and a Central Station 'takeover', using these assets to enhance the overall campaign impact.